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Welcome to the house of 7879
Our brand name is inspired by the elements platinum and gold, atomic numbers 78 and 79 on the periodic table. These numbers are not only integral to our name but also signify the exclusive use of these high-purity metals in our jewelry. This symbolises our commitment to offering products that embody unadulterated quality and luxury.
Our mission is to combine aesthetic elegance with investment value, enabling our customers to invest in beauty through our pure and exquisite jewelry pieces.
AS WORN BY ...
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Michael Ward
Jamaican-British actor and former model. His films include Blue Story and The Old Guard. On television, he appeared as Jamie in the Netflix show Top Boy and The A List. Ward was awarded the 2020 BAFTA Rising Star Award. Wearing Diamond Cut Double Curb Bracelet
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No Retail Markup
We apply a modest, transparent craftsmanship fee, avoiding the high markups of up to 10x seen elsewhere on diluted precious metals. Our fee covers in-house design, artisan craftsmanship, hand-finishing, quality control, shipping, duties, hallmarking, storage, logistics, premium packaging, and postage. Our retail pricing formula is: daily metal price + 7879 fee
Superior Purity
The real value of jewelry depends on the purity of its materials. Gold purity is measured in karats; 24K (99.9% pure) is the highest, followed by 18K (75% pure), 14K (58.3% pure), and 10K (41.7% pure). Platinum purity is quantified in parts per thousand (9999 = 99.99%). Be aware that any gold below 24K includes other alloys, reducing its value. We exclusively offer 24K gold and pure platinum.
Priced by Weight
Our products are crafted from the highest quality materials: pure platinum and 24K gold. We prioritize giving our customers excellent value by not charging extra for brand name. Our pricing is straightforward, based on the weight of the metal plus a modest fee.
Track your jewelry value and sell back at anytime
As platinum and gold prices increase, the value of your jewellery appreciates accordingly. Use your personalized 7879 portfolio to monitor the real-time value of your assets. You have the flexibility to sell your jewellery back to us at any time, receiving the current market price minus 4% - one of the best rates on the market.
Frequently asked questions
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Explore The Mine
Discover our exclusive digital magazine and stay on top of the exciting world of precious metals, with valuable tips on jewellery care, investment advices and more!
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Pure metals are hypoallergenic
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