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Solid pure platinum and 24k gold jewellery

Unrivalled Purity. Simply Designed. Honestly Priced.

Use code EASTER20 and get 20% OFF our fee


More than 6,895 customers already trust us

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Give your friends an exclusive offer when you introduce them to 7879 (and we'll give you one too)

Our fee breakdown:

Unlike many who charge up to 10x markups on the cost of diluted precious metal we only apply a modest transparent craftsmanship fee. Our markup includes in-house design, artisan craftsmanship, hand-finishing, quality control, shipping, duties, hallmarking, storage, logistics, premium packaging and postage.

*Our retail prices = metal price + 7879 fee + 20% VAT

Investing in purity

Once you get past brand prestige and marketing hype, the real value of jewellery lies in the purity of its material. The purity of gold is measured in karats, with 24K being the purest and platinum is measured in parts per 1000. Don’t be fooled by the lustre any gold less than 24 karats has been mixed with other alloys, diluting its value. We only deal in 24k gold and pure platinum.

We price our jewellery by weight

All of our products are made from the purest Platinum and 24k Gold. To give our customers more value, we don't charge a premium for brand name. Instead, we set our prices based on the weight + a small fee.

Track your jewellery's value and sell back at anytime

As the price of platinum and gold rises, so will the value of your jewellery. Check your personalised 7879 portfolio to help you track the value of your assets in real-time. You can sell back your jewellery to us at your convenience for the current market price minus a small fee.

Frequently asked questions

Many believe 24K Gold and 999 Platinum to be too soft for wearable jewellery. This is in fact not true. Whilst pure metals are more malleable and often more expensive to manufacture, pure Gold and Platinum are in fact indestructible. To truly appreciate this jewellery and to witness its strength it must be seen in person. Nevertheless, 7879 offers a lifetime warranty period for any items that experience damage. Items can also be sold back for cash in any quality and at any time based on the current metal value minus a small fee.

All our jewellery is officially hallmarked by the Assay office with the full traditional UK marks confirming our purity levels and quality. Every item also comes with a unique authenticity certificate identifying each product. Please note, laser engravings sometimes leave a dark halo around the marks. This can easily be removed by rubbing with a cloth or your finger.

Many jewellery companies make their products from 14 or 18 karat gold while charging premium prices. We think there is a better and fairer approach. Every piece of our jewellery is made from pure 24 karat gold or pure platinum. This purity promise allows us to tie our prices to the current market platinum or gold value. Not only are you buying a higher quality product, but you’re also paying a fairer and more transparent price.

We use the current market price of gold and platinum to decide our prices. Because our materials are pure, we can determine the price based on the weight of the piece. Unlike our competitors, the live prices on our website reflect real-time data fed directly from international metal markets. This means you’re paying the most accurate and fair price at the time you make your purchase.

You have 30 days to return your unused jewellery for a full refund. Alternatively, you can sell back your product to us at any time, for the current market price. You can track the current value of the items in your personal portfolio.

Explore The Mine

Discover our exclusive digital magazine and stay on top of the exciting world of precious metals, with valuable tips on jewellery care, investment advices and more!

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5 golden rules for buying jewellery you can wear and resell at a profit

When buying precious jewellery, there are certain qualities we all look for. It should be beautiful, it should be meaningful, and it should ...

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Pure metals are hypoallergenic

For us, hypoallergenic jewellery means two things: 24 karat platinum and 24 karat gold.

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The 7879 concept: buying gold and platinum jewellery as an Investment

The 7879 concept is about gold and platinum investment through jewellery. It’s also about the opportunity to grow your wealth with the help ...

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Hallmarked by Assay

Our pure metal jewellery is quality checked and hallmarked by the London Assay Office

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7879 Portfolio

Watch your Investment piece’s value appreciate over time in your own 7879 portfolio located in your account.

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Sell-back at any time

If you decide you want to switch things up, you can sell-back or exchange your item at anytime