Supreme Purity. Timeless Design. Honestly Priced.


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Welcome to the house of 7879

Our brand name is inspired by the elements platinum and gold, atomic numbers 78 and 79 on the periodic table. These numbers are not only integral to our name but also signify the exclusive use of these high-purity metals in our jewellery. This symbolises our commitment to offering products that embody unadulterated quality and luxury.

Our mission is to combine aesthetic elegance with investment value, enabling our customers to invest in beauty through our pure and exquisite jewellery pieces.


Michael Ward

Jamaican-British actor and former model. His films include Blue Story and The Old Guard. On television, he appeared as Jamie in the Netflix show Top Boy and The A List. Ward was awarded the 2020 BAFTA Rising Star Award. Wearing Diamond Cut Double Curb Bracelet

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More than 10,000+ customers already trust us


Get an exclusive 40% off fee offer when you introduce a friend to 7879 (and we'll give them one too)


No Retail Markup

We apply a modest, transparent craftsmanship fee, avoiding the high markups of up to 10x seen elsewhere on diluted precious metals. Our fee covers in-house design, artisan craftsmanship, hand- finishing, quality control, shipping, duties, hallmarking, storage, logistics, premium packaging, and postage. Our retail pricing formula is: daily metal price + 7879 fee + 20% VAT

Superior Purity

The real value of jewellery depends on the purity of its materials. Gold purity is measured in karats; 24K (99.9% pure) is the highest, followed by 18K (75% pure), 14K (58.3% pure), and 10K (41.7% pure). Platinum purity is quantified in parts per thousand (9999 = 99.99%). Be aware that any gold below 24K includes other alloys, reducing its value. We exclusively offer 24K gold and pure platinum.

Priced by Weight

Our products are crafted from the highest quality materials: pure platinum and 24K gold. We prioritize giving our customers excellent value by not charging extra for brand name. Our pricing is straightforward, based on the weight of the metal plus a modest fee.

Track your jewellery value and sell back at anytime

As platinum and gold prices increase, the value of your jewellery appreciates accordingly. Use your personalized 7879 portfolio to monitor the real-time value of your assets. You have the flexibility to sell your jewellery back to us at any time, receiving the current market price minus 4% - one of the best rates on the market.

Frequently asked questions

Explore The Mine

Discover our exclusive digital magazine and stay on top of the exciting world of precious metals, with valuable tips on jewellery care, investment advices and more!


5 golden rules for buying jewellery you can wear and resell at a profit

When buying precious jewellery, there are certain qualities we all look for. It should be beautiful, it should be meaningful, and ...


Pure metals are hypoallergenic

For us, hypoallergenic jewellery means two things: 24 karat platinum and 24 karat gold.


The 7879 concept: buying gold and platinum jewellery ...

The 7879 concept is about gold and platinum investment through jewellery. It’s also about the opportunity ...


Hallmarked by Assay

Our pure metal jewellery

is quality checked and hallmarked by the

London Assay Office

7879 Portfolio

Watch your Investment piece’s

value appreciate over time in your own 7879 portfolio located in your account.

Sell-back at any time

If you decide you want to switch

things up, you can sell-back or exchange

your item at anytime