We understand jewellery as more than just an accessory or heirloom, and we invite you to do the same.

This is an invitation to put aside how you think jewellery works; what it should look like, how it should be made, and most importantly, how it should be valued.

The 7879 concept is about gold and platinum investment through jewellery, and the opportunity to grow your wealth with the help of transparent pricing and 24 karat purity. 

It’s a concept that turns away from the shady model of jewellery trading where you pay above the odds for diluted metals. It’s above all a concept that borrows the benefits of buying gold and platinum as an investment and pairs them with the utility and glamour of owning jewellery. 

Here we help you better understand this concept and how you begin investing yourself.  


## Gold and platinum investment through jewellery 

Even if you’ve never quite got your head around how stock markets work, you may have heard that smart investors tend to turn to precious metals like gold or platinum in times of economic stress. 

There’s a good reason for this. 

The value of the British pound has fallen by 85% over the last 50 years, while the value of gold has increased by 1,800%. On top of that, platinum and gold values tend to go up while other stocks and markets are going down. Over time, they tend to be a reliable investment.  

We make our jewellery out of pure, 24 karat gold and platinum so that it’s possible to invest in the metal in the same way you might invest in gold bullion or stocks. 

Our prices are based on the weight of the jewellery and tied to the live gold price per gram. 


## Buying gold or platinum with 7879

When you buy 7879 jewellery, you’re making an investment in the truest sense. 

While other jewellers inflate their prices by up to 1,000% of the true value of the metal in their jewellery, we stick to the current market price plus a modest fabrication fee. 

Because you’re paying a fair market price, when the price of gold or platinum goes up, you can sell your jewellery for a profit, based on the value of the metal. 

Your jewellery appreciates as you wear it. It is a liquid asset you can turn into cash at any time. 

Here’s how it works:

1.  We make designer jewellery from pure 24 karat gold or platinum
2.  You browse our website and find a piece you love
3.  You pay for the metal in the piece based on its weight and the live market price of gold or platinum, plus a 30% fabrication fee
4.  We create a personalised portfolio where you can easily track the value of your jewellery over time
5.  When the price is right, you can sell your jewellery back to us or trade-up for another piece
 
This way, you can take control of your wealth while enjoying your jewellery every day. You can wear an investment, not an heirloom.


## Why purity matters when buying gold and platinum

Let’s start with how precious metal purity works. The purity of metals like gold and platinum is measured in karats; the purest metals are 24 karat which means they’re 100% pure. 

High street jewellers tend to make their gold jewellery out of gold that’s around 14 karat, which means only 58% of the metal in the piece is gold, and the rest is copper, silver, or other alloys. 

While this makes the jewellery more dent- and scratch-resistant, it also reduces the value of the metal. Even other high-end brands aren’t much better, usually using 18 karat gold that’s only 75% pure. 

How does this make business sense? Well, usually you’re not paying the real price of the gold or platinum in the jewellery, but instead paying for the brand name attached to it. These companies use marketing hype and brand prestige to justify markups of up to 1,000% over the real value of your jewellery. 

Since we only use pure metals, we can use the current market price of gold and platinum to offer fair and up to date prices. 


## Gold bullion or stocks vs. gold jewellery 

Let’s say that you decide that gold is a good investment, that still doesn’t tell you how to go about investing. In fact, gold investment can come in a few different forms. 

The one that might come to mind most readily is the idea of buying gold bullion (i.e. gold bars) and keeping it stashed away somewhere safe. There’s nothing wrong with this, other than the fact that you own something you can never really use or enjoy. It’s just locked away gathering dust. 

Then there’s the option to buy gold stocks. This way, you can still benefit from the rise and fall of the precious metals market, without actually having to handle the gold. This obviously has the drawback of you not actually owning any physical gold and perhaps having your money tied up in the investment when you need it. 

We at 7879 think that for most people, jewellery is the best way to invest in gold and platinum. It’s still tangible and liquid like gold bullion, but it’s something to put on rather than put away. 

Our philosophy is that enjoying your wealth as it grows is more important than having metal bars in a safe or numbers on a screen. 


## Fair and sustainable gold investment

If pure metals and transparent pricing are two of the main pillars of our brand, the third is our commitment to fairness and sustainability within our supply chain. 

The gold and platinum in our jewellery is sourced in partnership with MetCon, a South African company which puts a sharp focus on social, economic and environmental responsibility.

Making use of recycled gold has less than 1% of the impact of mining new gold from the Earth, which is why it’s our preferred approach to sourcing materials for our jewellery. Our responsible supply chain also ensures that all those involved in the process are paid a fair share. 

If you’re keen to know more about our 24k promise, our pricing, or our commitment to sustainability take a look at our FAQs. 


Buying Gold and Platinum Jewellery as an Investment 

The new age of 7879 

We believe the unique set of dents and scratches your gold and platinum jewellery will inevitably pick up as you wear it adds character and tells a story. This superficial damage won’t even affect the value of your investment. 

However, we also understand that you’ll want to avoid damage that truly impacts the look and lustre of your gold rings, bracelets or necklaces. 

With that in mind, here are some tips for wearing, cleaning and storing your jewellery in such a way as to keep your gold and platinum looking their best.   
### Wear with care 
Good news: there are a few really simple steps you can take to make sure you keep your gold and platinum jewellery looking great and requiring less cleaning. It’s all about how you wear it and when not to wear it.
### Avoid abrasion 
You’ve invested in 24k gold or platinum, but with purity comes some pitfalls. One of the big things to remember is that your jewellery is softer than cheaper alloys. 

With this in mind, you should avoid putting it through activities that are likely to lead to excessive scratching or denting. Consider taking it off before sports or housework. 
### Keep away from pools 
As far as pure gold and platinum are concerned, chlorine is the devil. Even when diluted in swimming pools, it can still damage and discolour your jewellery. 

Swimming is also just a great opportunity for your jewellery to slip off and get lost, so we recommend removing it even if you’re going for a dip in unchlorinated water. 
### Don’t tangle with cleaning products
Just like the chlorine in swimming pools, loads of cleaning products contain bleach, abrasives, acids and other substances which can cause damage and discolouration to your jewellery. 

While these substances shouldn’t be in contact with your skin anyway, you definitely need to keep them away from your jewellery. Rubber gloves are very much recommended. 

### Be careful with cosmetics 
You’ll probably spot the theme by now: your jewellery doesn’t like too many different substances, and this means perfumes, hand creams and makeup, too. 

When you’re applying cosmetics of any kind, think about removing your jewellery to limit its exposure to these substances. While most cosmetics won’t do too much damage, over time repeat exposure will remove the shine from your jewellery. 
## Clean regularly 
One of the big benefits of buying 24k gold and platinum jewellery is that the metals are unreactive and don’t corrode easily (it’s the reason they’re also hypoallergenic). 

However, as you wear your jewellery, the metal is exposed to skin oils, cosmetics, sweat, dirt, and other substances which can remove the shiny lustre of the piece. To help keep it looking great for longer, you should give your jewellery regular cleaning. 

 - Mix a cleaning solution. Mix 10 parts of warm water and 2 parts dish soap to create a cleaning solution. 
 - Soak your jewellery. Let your piece soak in the solution for 1 to 2 hours to give the soap time to break down the oils and dirt. 
 - Gently brush. Take a soft-bristled brush, and very gently scrub your jewellery to remove dirt. 
 - Rinse and dry. Rinse off the soap under clean water and blot dry with a cloth. 
 - Polish (optional). After cleaning, you may use a gold and platinum polish to bring out the lustre. Be sure to use a fabric cloth rather than paper towels to avoid scratches. 

Things to avoid when cleaning your jewellery include:

 - Using abrasives. Don’t use tools or fluids which will cause unnecessary rubbing or scratches. 
 - Bleach. Bleach can damage gold and platinum and cause permanent discolouration. 
 - Cleaning too often. Cleaning when not necessary can lead to your jewellery losing its definition and shape. 
 - Further damage. If your jewellery is already damaged, the process of cleaning can make the problem worse. 
## Store safely 
Not planning to wear your gold jewellery for a while? Be sure to store it in conditions that will maintain its lustre. 

The best place for your 7879 jewellery to live is inside a dry, clean jewellery box lined with fabric. 

If you’re storing more than one piece in a single box, ideally you should wrap each piece in a clean, dry cloth inside the box. This will prevent the pieces from scratching each other, and will make sure that there’s no tangling of chains. 




We believe the unique set of dents and scratches your gold and platinum jewellery will inevitably pick up as you wear it adds character and tells a story.

How to care for your 7879 jewellery

If you’ve ever experienced discomfort from wearing gold or platinum jewellery, like itching or rashes, it’s not the gold or platinum that’s causing your problems. It’s the impurities. 

There’s actually a really simple solution, in the form of hypoallergenic jewellery. For us, hypoallergenic jewellery means two things: 24 karat platinum and 24 karat gold. 

That’s precisely what all of our ethically sourced jewellery is crafted from, but it’s not all you’ll get from it.

We want to share the reasons why.
## Pure metals are hypoallergenic

We know that most people buy jewellery because it feels good, looks better, and makes you feel your very best whilst wearing it.

The problem is, there’s a common sensitivity folks experience when they spend too long in contact with certain types of metals, this can lead to redness, rashes, itchiness, oozing and in some cases bleeding. 

The word hypoallergenic is used to talk about jewellery metal that is pleasurable to wear because it does not contain any impurities that could cause an allergic reaction.

Coded into that word is the added benefit that hypoallergenic jewellery is by its very nature purer in quality than other jewellery.
### The trouble with nickel

If you’ve ever put on a piece of jewellery and started to feel a little uncomfortable after a while, you’re not alone. 

A little itch here and a slight rash there are surprisingly common side effects when your skin interacts with impure metals – and the culprit? 

Nickel.

What you might not know is that while slight reactions are common, as many as 1 in 6 people may experience more severe allergies to nickel. 
### The problem and how we can solve it

One of the reasons that gold and platinum are considered precious metals is that they are so unreactive. This means that they are very unlikely to change their state, react with other elements, and are easy to store. 

This low reactivity is also the reason that pure gold and platinum make jewellery hypoallergenic. 

White gold and even 18k gold is made with nickel, and that trademark shine is actually just low-quality plating.

Unlike 24k gold, which will always be brilliant, the plating used to jack up the price of impure metals rubs off pretty quickly.

Essentially, as the nickel and other impurities spend more time in contact with your skin, the more likely you are to experience a reaction. Pure, 24 karat gold and platinum contain 0% nickel, meaning that the chance of experiencing a reaction is 0%. 

With hypogenic gold, the pleasure you get from the glimmer in your jewellery is reflected back in the investment you make in your jewellery. 

We believe in creating jewellery to appreciate. Essentially, buying gold that is anything under 24k is paying for an advertisement when you should only be paying for pure gold.
## The best jewellery to invest in
There’s a reason that people are always saying that you should buy physical gold – it’s a historically dependable investment. 

True – but physical gold doesn’t just come in the form of bullion. 
### Gold value explained

People who are buying gold are usually doing so in the understanding that the price of gold is usually inflation-proof.

But the future gold value is only meaningful if your gold jewellery goes the distance.

Of course, you could hoard gold heirlooms, but we believe in investments that you can wear and relish in and really feel the value of—appreciating it, as it appreciates for you.

While most gold is a safe bet, if you’re looking for a guarantee, then the only way forward is through pure, hypoallergenic 24k gold, and we will get into exactly why that is in just a moment.
### Platinum value explained
Quality platinum investment, just like being smart about buying gold, relies on the parallel understandings of exceptional jewellery, investment opportunity, and the inherent aspirational quality of platinum as a precious metal.

What gives platinum value? What actually separates a piece of platinum from another heavy metal?

It is the relationship between the subtle pull of a platinum ring on your finger, the fine quality and rarity of the material itself, and the knowledge that every moment that you spend with platinum jewellery is actively working to repay you in kind.
## What to watch out for when investing in gold and platinum
You need to know a few things before you take the plunge into buying physical gold and platinum. That’s because the inflation proof properties of gold have everything to do with purity. 

We design, craft, and sell 24k gold and 24k platinum that is hypoallergenic. Why? Because we think about jewellery as an asset to be put on, not to be put away. 

The very best jewellery should rest easy on your skin without weighing on your mind. So, knowing what gold to buy is one thing, but if you’re looking for jewellery investment advice you can trust – you need to know what not to buy too.
### So, what’s wrong with silver?

Absolutely nothing at all but investing in gold and silver is all about purity, and by that yardstick, even sterling silver isn’t necessarily safe. 

Sterling silver is only actually around 90% pure. 

That may seem like a small amount, but the finest margins make all the difference as we strive to design our 100% pure jewellery with genuine appreciation in mind.
## Why buy gold and platinum hypoallergenic jewellery?

It is pretty natural to think about the term hypoallergenic all wrapped up in surgical cleanliness and skin complaints. We wanted to debunk the myth of the term hypoallergenic and uncover its relationship with pure precious metal.

We’re promoting a new understanding of hypoallergenic jewellery that’s infused with style and glamour. 

To achieve this there was only ever actually two options to begin with – 24k gold and 24k platinum.




For us, hypoallergenic jewellery means two things: 24 karat platinum and 24 karat gold. 

Pure metals are hypoallergenic

Jewellery pricing is broken and unfair. We’re making it our mission to change that. 

Logically, you would think that the amount you pay for a ring, necklace or bracelet made of a precious metal would reflect the current value of the gold or platinum in it. It would be fair, wouldn’t it, for prices to be linked directly to the platinum or gold value per gram?

Unfortunately, that’s not the way most jewellery brands do things. 

For most jewellery companies, prices are not set according to the value of the metal in their products, but according to how much prestige their brand holds. By hyping up their brands through flashing marketing, some get away with charging prices up to 1,000% over the true value of the metal. 

We’re taking jewellery pricing back to what’s logical: linking our prices to the live value of gold and platinum. 

Our pricing is just another way we set ourselves apart from other jewellery brands. We believe it’s all about transparency and fairness. 


## We use real-time gold and platinum pricing precise to the second 
Each time you visit our website, you will notice that the prices for our items changes by the second. Often, you can see the price of a single ring or necklace go up and down multiple times over the course of a minute. 

This is because the price you see is linked to the live international Bullion market which updates every few seconds. This means that the prices you’re looking at reflects the current precious metal price per gram on the open market. 

Our pricing works like this:

1. We know the weight of the 24k physical gold in our jewellery
2. Our product listings are linked to the gold trading markets
3. We set prices based on the current gold price per gram multiplied by the weight of the piece
4. We automatically add our transparent craftsmanship fee on top of the physical gold value

There are no other markups or hidden costs.

Once you find a piece you love at a price that suits you, add it to your cart. We’ll keep the price fixed for 15 minutes to give you time to checkout. 

We believe this is the fairest way to approach selling and buying gold jewellery. 


## Reimagine jewellery as a gold investment 
Using realtime gold markets to tie our prices to the live gold value isn’t our only innovation. We also invite you to rethink the ownership of jewellery, not simply as an accessory or heirloom, but as a liquid asset to invest in and trade. 

Precious metals are deemed a safe-haven investment as they tend to steadily increase over time. We offer the opportunity to buy bullion grade jewellery at a price driven by its true weight and the option to sell or trade it later when the price is higher and you can pocket the difference as profit. 

Since we’re inviting you to reimagine gold and platinum jewellery as an investment, it’s then important that we offer prices that make it possible for you to see a return. 

Under the existing model of jewellery trading, with huge markups, you’re unlikely to see the price you can ask for your jewellery go up over time. It’s just not linked to any true underlying asset value. 

Our 7879 way of setting prices means you can use jewellery to grow your wealth. 


## Why we add a fee on top of the gold value

Let’s address the elephant in the room: we do add a craftsmanship fee on top of the price of gold in the jewellery we sell. 

This fee covers of manufacturing and includes design, labour, insurance and logistics and packaging. 

Remember this is only a fraction of the massive markups over the gold price per gram that other jewellers charge. Its also in line with our company’s core values of being honest and transparent. 


### Craft and fabrication 
The fee applied to 7879 jewellery primarily reflects the costs of designing and manufacturing our products. 

You must remember, although we invite you to invest in the metal, you’re not just buying bullion. We work with independent designers who we pay fairly and cover the costs of production ourselves, this is why we’re not able to simply ask for the price of gold bullion. 

This modest fee is the fairest we can offer while ensuring that we offer quality, attractive and durable jewellery. 

### Fair and ethical
We are committed to maintaining an ethical supply chain that fairly pays all those who have a hand in crafting your jewellery. The fee is a way for you to ensure that the right people get paid for their labour. 

The gold and platinum in our jewellery are certified by companies who share our vision for keeping precious metals sustainable and ensuring responsible supply chains. 


## Pay a fairer, more transparent price for gold and platinum jewellery 

We believe fixed and inflated jewellery prices are unfair for the consumer and harm the reputation of our industry. 

We believe that the way towards a more progressive gold and platinum jewellery trade is through fair and transparent pricing. 

We believe that investment in gold and platinum should be accessible for all. 

If you’re ready to start investing in 24 karat purity, check out our range. If you have more questions about how our pricing works, or want to know anything else about how we’re doing jewellery differently here at 7879, check out our FAQ section. 



Jewellery pricing is broken and unfair. We’re making it our mission to change that. 

Its time to be honest 

Your personalised 7879 portfolio is the key that transforms the purchase of an accessory into an investment in your future. 

It’s the space where you can view all your 24k jewellery purchases, track the value of your gold and platinum investments, and sell or trade your jewellery when the price is right. 

To help you understand the power of your portfolio, we put together this quick guide for you. 
## Creating your portfolio
Setting up your personalised portfolio takes moments. 
### Creating a portfolio before you shop
If you know you’re ready to start investing in 7879 jewellery, you can create a portfolio simply using your email address. 

Of course, there won’t be any items to view yet, but you can use it to track the price of gold and platinum and find the right time for your first purchase. 
### Creating a portfolio at checkout
When you’re checking out with your first purchase, you’ll be offered the opportunity to activate your 7879 portfolio. This means that as soon as the purchase is complete, you’ll find your new items in your portfolio. 
### Buying as a guest 
If you’re not ready to commit to an account when you make a purchase that’s fine, you can always shop as a guest. 

However, we’ll keep a record of what you purchase and link it to your email address. This way, if you do later decide to create a portfolio, everything you’ve purchased to date will automatically be added to your portfolio. 

Just sign up with the same email address you used to make your purchases. 
## Navigating your portfolio 
Your portfolio has been designed to be intuitive and easy to use. Still, it’s worth highlighting some features and functions you’ll find useful when managing your jewellery investments. 
Your personal price chart
Tracking the value of your gold and platinum jewellery is simple. 

At the top of your portfolio, you’ll find your personal price chart. Linked to public gold and platinum price charts, this tracks the precious metal markets to show you the real-time value of your investments. 

You can filter by metal to zoom in on either your gold or platinum interests, and you can change the date range you’re viewing to better understand your investment performance over time.
### Viewing your items
Below your price chart, you’ll find all the 7879 jewellery you’ve bought or been gifted. 

You can use this as an overview to take stock of your gold and platinum jewellery investments, and view their individual real-time values, plus their price change over the date range you’ve selected. 

Clicking on a specific item will give you a detailed view of that investment alone. The price chart tracks the price of this individual item, so you can see whether now is the best time to sell or keep sitting on your investment. 
## Selling your jewellery or trading up 
While your gold and platinum jewellery is designed to be put on, not put away, there may come a day when the price is right for you to sell or trade up for another piece. 

You’ll notice next to each item in your portfolio are the action options “Sell” and “Exchange”. When you select one, we’ll guide you through the simple steps to extract the value out of your investment. 
### Sell 
Just like when you bought it, we’re transparent about the price you’ll receive when selling your jewellery. If you choose to sell back to us, we’ll pay you the current market price for the weight of gold or platinum in the piece, minus a 10% fee. 
### Exchange
If there’s another piece of 7879 jewellery that’s caught your eye, exchange an item you already own to purchase it. You can use your existing investment as whole or part payment for the new piece. 
##  Gifting 7879 jewellery 
With all this talk of investing, we don’t lose sight of the fact that our jewellery makes an ideal gift. We’ve thought of that, too. 

If you choose to give the gift of an investment, we’re making it possible for you to transfer an item from your portfolio into the portfolio of the lucky recipient. 

If the person you’re gifting to has never bought from 7879 and doesn’t have a portfolio, all they’ll need to do is set up a user account as detailed in ‘Creating your portfolio’ above. 

Once our gifting feature is fully launched, it’ll just take you a couple of clicks to move an item into another portfolio, where the recipient can track the value of their new investment as if they’d purchased it themselves. 

If you have more questions about your portfolio, buying or selling 7879 jewellery, or how we track the value of gold and platinum, check out our FAQ pages. 



Your personalised 7879 portfolio is the key that transforms the purchase of an accessory into an investment in your future. 


The Mine

Your 7879 personalised portfolio

Your 7879 personalised portfolio

The new age of 7879

How to care for your 7879 jewellery

Pure metals are hypoallergenic

Its time to be honest

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