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ABOUT US

Welcome to 7879 - a new jewellery house offering you beautiful 24k gold and pure platinum investments. Many jewellery companies make their products from 14 or 18 karat gold while charging premium prices. We think there is a better and fairer approach. Every piece of our jewellery is made from pure 24 karat gold or pure platinum. This purity promise allows us to tie our prices to the current market platinum or gold value. Not only are you buying a higher quality product, but you’re also paying a fairer and more transparent price.

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  2. Articles

The Mine

Welcome to The Mine, a digital magazine where you can explore the exciting world of precious metals and enjoy unearthing the mysteries and beauty behind the world’s most sacred commodities.

Investment Advice

Precious metals

Jewellery Care Design

Sustainability

Safe Haven

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Precious metals

What is a curb chain necklace?

Platinum is one of the world's rarest metals. Read our list of pros and cons to better understand why platinum is so popular in jewellery.

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Precious metals

Best hypoallergenic metals for jewellery

Sensitive skin doesn’t mean you have to avoid jewellery. Discover the best hypoallergenic metals to combine style and comfort.

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Precious metals

Gold filled vs gold plated vs solid gold jewellery

What’s the difference between gold plated, gold filled and pure gold jewellery? What about gold vermeil? We answer all your questions here.

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Precious metals

Can 24-karat gold be made into jewellery?

Many people think that pure gold is unsuitable for jewellery. As experts in precious metals, we believe that 24k is actually the “gold” standard.

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Precious metals

Unblemished beauty: Does platinum tarnish?

Platinum is known for its lustrous shine and is a popular choice for wedding rings. Learn how to maintain that shine as your jewellery ages.

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Jewellery Care Design

Does gold tarnish?

Gold is known for its radiant beauty.. Learn how to maintain its shine as your jewellery ages and how to remove tarnish from your gold jewellery.

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Precious metals

Pure brilliance: What is 24-karat gold?

24k gold is the rarest form of this precious metal. We cover everything you need to know about pure gold and its uses.

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Safe Haven

The impact of central bank policies on precious metals prices

Precious metals - such as gold and platinum, are considered a safe-haven investment in times of financial uncertainty. This is because they tend to retain their value regardless of the economic conditions and have a long history of being relatively stable investments.

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Safe Haven

The most common precious metals scams

Investing in precious metals can make for a sensible way to diversify your portfolio and provides a great hedge against economic volatility. During times of economic turmoil, even the big reserve banks entrust in precious metals for fear that finite currencies may fail them

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Precious metals

5 Ways to style your platinum jewellery in 2023

One of the biggest fashion trends to have emerged lately is the popularity of platinum jewellery – for both men and women. Platinum jewellery designs have started to take the world by storm, with celebrities ranging from cricketers to film stars (and everyone in between) getting on board.

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Precious metals

Pros and cons of gold plated jewellery

When shopping for gold jewellery online or in person, you’re bound to have heard the phrases ‘gold-plated’ and ‘gold vermeil’. These phrases both refer to a certain gold finish, which are both in contrast to solid gold.

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Precious metals

The definition of bullion value & how to calculate it

Bullion is still a very legitimate and standard way to deal and trade precious metals today, despite appearing to be a dated idea. These bulky-looking coins, ingots, and bars of gold, silver, and platinum are still frequently used as money; even reserve banks and institutional investors keep them on hand as a backup plan in an emergency.

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Precious metals

How to tell the difference between platinum & silver

Both precious metals, platinum and silver have long been considered attractive options for those wishing to purchase fine jewellery that isn’t gold in colour. The two metals entered the fine-jewellery scene at strikingly different stages of history. Silver’s use in jewellery dates back to 5000 BC, whereas platinum’s first foray into jewellery was in the 1800s

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Precious metals

How is pure platinum jewellery made?

When you opt to purchase pure platinum jewellery, you’re buying a product that consists of an almost entirely pure metal – 90-99% pure, to be more specific. Mined from deep within the Earth and transformed for jewellery use with a minimum of other ingredients, platinum’s lustre, strength, and durability have helped make it legendary.

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Jewellery Care Design

24-Karat gold or pure platinum? How to choose the perfect wedding ring

Picking out a wedding ring is a hugely significant and memorable step in any happy couple's relationship. On the other hand, deciding which ring to commit to can be a challenging process.

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Investment Advice

Is it a good idea to invest in precious metals?

Though crude oil dominates the global market regarding commodities and trade, some experts believe precious metals could be a more profitable choice for investors within this asset class. Investing in precious metals is nothing new, with metals such as gold and silver being used as a currency for thousands of years.

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Precious metals

How to sell pure platinum

Following its discovery in South America in the mid-1700s, platinum has proceeded to take the world by storm. Initially dismissed as worthless simply because it wasn’t gold, platinum’s true value has since been acknowledged to the point that it has become a household name.

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Precious metals

What causes gold contact allergy? - Gold sodium thiosulfate

There’s nothing more frustrating than coming to the realisation that your freshly acquired, suave gold jewellery is, in fact, the cause of unwanted allergic reactions. Even if it flew under the radar when you were trying the piece on in a jewellery store, or even for the first days or weeks wearing it, some alloyed golds have the potential to trigger frustrating skin allergies down the track. This can sometimes be because the gold plating has worn down, exposing some of the hidden metals that lay beneath.

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Precious metals

The history of platinum jewellery

Our old favourite platinum jewellery has come a long way from its modest beginnings over the years. With a helping hand from curious scientific discoveries along the way, platinum has become a modern household name in precious metals. Such scientific discoveries include historic firsts like unmeltable light bulb filaments, corrosion-resistant vats, and inexpensive, shapeable false teeth.

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Precious metals

How is 24-karat gold jewellery made?

Throughout history, 24-karat gold has commonly been used as a currency. This has seen it traded in the form of bullion, which exists in various shapes, including coins, ingots, and old-fashioned bars.

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Precious metals

Top 10 countries with the highest demand for gold jewelry

If you’re a jewellery collector, or simply an admirer, you might have already found yourself asking where is the most gold found in the world. You might be interested to learn who buys the most gold too.

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Jewellery Care Design

How to measure ring size

Buying jewellery online can be a little nerve-racking, especially if you don’t know your ring size. As you can’t try on the pieces, finding out your perfect fit before you order is important. Luckily, it’s much easier than you might think.

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Jewellery Care Design

How to remove and avoid scratches on jewelry?

Due to the delicate nature of gold, avoiding scratches is always an important concern for those wearing jewellery made from the precious metal. The higher in quality a piece of gold jewellery is – i.e. the closer to 24 karat – the more prone the item will be to nicks and scratches. This softness is synonymous with pure 24-karat gold and is an inherent part of owning 24-karat gold jewellery.

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Investment Advice

What is the formula for gold jewelry price per gram?

The technicalities of investing in gold jewellery may seem like a daunting and far-off prospect to the regular person. The truth is, however, that the ability to evaluate prices for gold jewellery is easily within reach for anyone with interest in the topic.

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Precious metals

How to convert 10K, 14K, 18K gold & platinum gram weights

The ability to convert the weights of precious metals between one another is an extremely valuable tool in the jewellery industry. Knowing how much X amount of gold is worth in relation to platinum (and vice versa) can help you better navigate any transactions and deals you come across.

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Sustainability

What is sustainable gold?

Since ancient times, more emphasis and importance have been placed on one particular natural resource than any other: gold. Because of this heightened demand (and, let’s face it, obsession) for gold, our methods of obtaining it have not always been particularly considerate on either ethical or environmental levels.

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Jewellery Care Design

The top 10 jewellery trends in 2023

With the end summer approaching it’s about time we took stock of the biggest trends. Stand out with these hot jewellery pieces, or give someone special the gift of style and class

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Precious metals

What’s the difference between gold-filled and gold-plated jewellery?

We can all agree that gold jewellery is beautiful. It adds polish to any outfit, it shines brightly against all shades of skin, and it never goes out of style. That said, there’s a big difference between gold-filled, gold-plated and solid gold jewellery.

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Precious metals

What is 999 platinum?

Since its emergence on the mass-consumption jewellery scene in the 1920s, platinum gained immediate popularity, primarily due to its strength and resistance to tarnishing and discolouration. It’s widespread knowledge that 24-karat gold is the highest-quality gold available on the market, which leaves us with the question: what is the purest platinum?

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Precious metals

White gold vs. yellow gold vs. rose gold

Whether you’re buying jewellery for yourself or as a present, part of the fun is choosing a style which communicates a meaning behind the piece. You may want the jewellery to tell a story, symbolise an important moment, or simply slot into a curated collection with ease.

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Precious metals

Pure platinum as an investment

Platinum jewellery makes a captivating addition to anyone's jewellery collection. Often associated with the aristocracy, and highly coveted due to its exclusivity, platinum jewellery is more than deserving of a place within your fashion repertoire.

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Investment Advice

The relationship between the price of gold and the price of your jewellery

Those who invest in gold jewellery are naturally curious as to how the market affects their gold jewellery’s price. Depending on the purity of your piece, the relationship between a fine piece of gold jewellery and its price can either be very simple or deceptively hard to establish.

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Precious metals

The dos and dont's of buying gold jewellery

Buying gold jewellery is a thrilling, momentous, and unforgettable occasion. Whether you’re buying it to wear yourself, as a gift, or as an investment, it’s an experience that should be savoured.

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Investment Advice

What are the factors affecting gold prices?

How is gold priced? It’s a simple question, but an important one to understand if you plan to invest in gold or simply get a good deal on gold jewellery.

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Precious metals

Pros & cons of gold jewellery

One of the most famous materials in the world, gold is a noble metal that is resistant to oxidation and corrosion from moisture. It is considered a precious metal both for its rarity and high value. Gold has also been appreciated for centuries for its beauty and glamour.

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Investment Advice

Jewellery investment pieces every woman needs 2022

Read on to discover the six key jewellery styles every woman needs, and why they’re so appealing.

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Precious metals

How to check purity of your gold jewellery?

Jewellery is one of the most common vehicles for fake gold. It is more than possible that, at some point, you will come across fake-gold jewellery if buying from private sellers or unscrupulous dealers. Knowing how to tell whether or not gold is real and, as importantly, knowing how to check gold purity could save you both a lot of hassle and money down the line.

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Jewellery Care Design

The 10 essential pieces of jewellery that are worth the investment

Discover the 7879 classic jewellery pieces you need below, how to wear them, and why they’ll never go out of fashion.

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Precious metals

Platinum vs. gold: which should you choose for your jewellery?

This guide discusses the main differences between these two stunning metals and how these differences may affect your jewellery investments. Keep reading to learn how platinum vs gold jewellery compares and which is suitable for you.

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Precious metals

5 golden rules for buying jewellery you can wear and resell at a profit

When buying precious jewellery, there are certain qualities we all look for. It should be beautiful, it should be meaningful, and it should be timeless. However, there’s one other important factor that may have never crossed your mind; does the piece have lasting value?

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Precious metals

Pros & cons of platinum jewellery

It will come as no surprise to hear that platinum is one of the world's rarest metals. So, here you’ll find a list of the key pros and cons to help us to better understand the broader question: just why is platinum used in jewellery?

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Sustainability

The ultimate guide to ethical and sustainable jewellery

How do you know what makes jewellery ethical or sustainable to start with? Where can you buy it? And how can you ensure you’re investing in something beautiful – for yourself and the planet?

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Jewellery Care Design

Common jewellery misconceptions 2022

To set the record straight, we're here to assist in debunking these myths so that you, too, can be a jewellery expert.

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Precious metals

Gold price predictions for next 5 years

Those looking to invest in gold understandably want a future gold prices prediction for the foreseeable investment period. The good news here is that as it currently stands, the value of gold is definitely on the rise. Through this article, we take a look into the specific factors that play a part in the gold price trend with our gold price forecast.

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Precious metals

Full comparison of 10K, 14K, 18K and 24K gold

The different type of gold you choose also greatly impacts the piece's feel, appearance and durability. At 7879, we always want you to find the right jewellery for you. It’s part of our mission. Beautiful jewellery for beautiful people. With that in mind, let us guide you through a complete comparison of 10k vs 14k vs 18k vs 24k gold. By the end of this article, you’ll understand each karat type and how that affects the price of your jewellery.

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Investment Advice

24K gold investment jewellery buyers guide

Few things in our everyday lives are as beautiful and as precious as 24k gold jewellery. It could be a wedding band which signifies years of happiness or a present you bought yourself to mark a special occasion. Not only is 24k gold jewellery timeless, but it’s also a wise investment. At 7879, we aim to empower you to buy a piece which is both personal and valuable. Find out everything you need to know in this 24k gold jewellery buyer’s guide.

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Precious metals

The 7879 concept: buying gold and platinum jewellery as an Investment

The 7879 concept is about gold and platinum investment through jewellery. It’s also about the opportunity to grow your wealth with the help of transparent pricing and 24-karat purity.

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Jewellery Care Design

How to care for your 7879 jewellery

We believe the unique set of dents and scratches that your gold and platinum jewellery will inevitably pick up as you wear it adds character. These marks tell the story of adventures with your 7879 pieces. On top of this, it’s also comforting to know that any superficial damage won’t affect your investment's value.

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Investment Advice

Your 7879 personalised portfolio

Your personalised 7879 portfolio is the key that transforms the purchase of an accessory into an investment in your future.

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Jewellery Care Design

Pure metals are hypoallergenic

For us, hypoallergenic jewellery means two things: 24 karat platinum and 24 karat gold.

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Investment Advice

The new age of 7879

Buying Gold and Platinum Jewellery as an Investment

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