Welcome to the house of 7879
Our brand name is inspired by the elements platinum and gold, atomic numbers 78 and 79 on the periodic table. These numbers are not only integral to our name but also signify the exclusive use of these high-purity metals in our jewellery. This symbolises our commitment to offering products that embody unadulterated quality and luxury.
Our mission is to combine aesthetic elegance with investment value, enabling our customers to invest in beauty through our pure and exquisite jewellery pieces.
We sell all of our metals by the gram
Our price is the real-time price
Our fee is fair and transparent
Take command of your wealth with your 7879 portfolio
Your personal 7879 portfolio helps you easily keep tabs on your assets. Portfolio management sure sounds stuffy, but our platform lets you track the value of your jewellery at a glance to quickly understand how your wealth has grown. You’re free to relish your investments and delight in adulting.
Buy jewellery to appreciate
Track your wealth with ease
Sell when the moment’s right
We only use pure, unalloyed metals.
Once you get past brand prestige and marketing, the real value of jewellery lies in the purity of its material. The purity of gold is measured in karats, with 24 being the purest and platinum is measured in parts per 1000. Don’t be fooled by the lustre — any gold less than 24 karats has been mixed with other alloys, diluting its value. We only deal in 24K, gold and pure 999 platinum.
Meet sustainable, guilt-free jewellery
We realise that precious metal and diamond miningcan have a tarnished reputation due to the historic environmentally harmful and unethical practices of some producers. We're committed to sourcing our materials responsibly to help start healing the jewellery business and the planet. Our partnerships with leading ethical suppliers take the burden off at-risk communities and Earth’s resources.
