LATEST MENTION
With economic uncertainty on the rise, investing in gold is more relevant than ever. 7879 transforms this timeless asset into contemporary, wearable pieces—offering both beauty and intrinsic value...
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7879 Icons Collection
Discover 7879’s best-selling Core Icon Pieces that will not only help to create the foundation of investing in your future but also set new standards for your jewelry product.
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Diamond Cut Double Curb Chain Necklace
Diamond Cut Curb Chain Necklace
Diamond Cut Cable Chain Bracelet
Bullion Cuff
Diamond Cut Curb Chain Bracelet
Diamond Cut Double Curb Chain Bracelet
Eternity Ring
Cross Pendant
Circle Stud Earrings
Diamond Cut Double Curb Chain Necklace
More Than 12,000+ Customers Already Trust Us
Hooked On Platinum Now
Just got my platinum pendant, and I’m in love! It looks amazing, feels substantial, and is now my everyday go-to. Customer service was awesome—they applied my discount after I forgot to use it. Can’t wait for my next purchase!
Compliment receiver
Bought two beautiful pieces of gold jewelry from 7879. I wore them to girls' night, and you wouldn’t believe how many compliments I got—they were a total hit! The quality and shine are just amazing; I already know these will be my favorite go-to accessories.
Exactly what I was looking for
After doing a bunch of research online looking for Quality jewelry, reading review after review, I decided that one of the best values out there today is 7879. I’ve purchased several items so far, and I have been extremely happy with the customer service as well as the items I’ve received.
7879 is straight forward and transparent
An investment that I wear and enjoy daily.
It’s a pleasure to see a brand that does what it says
Fantastic products - and you will never get pure 24k gold jewellery anywhere else. The markup is very acceptable max 30-38% more than the international market price in bullion terms. Basically you are wearing really perfect priced investment jewels.
Really happy with my recent 7879
Excellent quality and already receiving so many comments when I'm wearing chain. Would definetly purchase more pieces again.. It's an investment after all so a justifiable treat!
Surprisingly good quality and great service
Great quality chain, which I struggled to find elsewhere It arrives nicely packaged and includes purity certificates. There's plenty of choice good value & excellent service.
Very Happy
7879 gold jewelry is top quality, mad price for quality. Looking fly and getting compliments everyday.
Beautiful and Iconic for Reasonable Price
Beautiful, classic and no nonsense 24k gold necklace and pendant by 7879. Arrived so quick and has been legitimately check by my local jeweller to be what it says on their website. Plus the price in gold weight/gram and the labour cost is also presented together with the value of your items as an investment.
Jewellery can also be an investment
Why let your assets sit in a vault when you can wear them, love them, and watch them grow in value? Think of jewellery as more than just an accessory—it’s beauty you can bank on. With 999 Platinum and 24K Gold, you’re not just investing in style, you’re investing in something that lasts. Because real wealth isn’t meant to be hidden away—it’s meant to be worn, enjoyed, and passed down for generations.
As seen on
Jack Whitehall
English comedian, actor, writer, and television personality. He is known for his roles as JP in the comedy-drama series Fresh Meat and as Alfie Wickers in the sitcom Bad Education also co-writing the latter and its film adaptation, The Bad Education Movie. Wearing a Diamond Cut Curb Chain
Diamond Cut Curb Chain Necklace
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Afro B
British DJ, singer and songwriter known for his hit song “Drogba”, which peaked at number 23 on the US Billboard R&B/Hip-Hop Airplay chart. Wearing the Bullion Bar Pendant, Feather Pendant, Diamond Cut Curb Chain, Diamond Cut Cable Chain.
Feather Pendant
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Kori Sampson
TV Star from Too Hot To Handle Wearing Diamond Cut Double Curb Necklace
Diamond Cut Double Curb Chain Necklace
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Joe Alwyn
Joe Alwyn is an English actor. Alwyn made his feature film debut as the titular character in Ang Lee’s 2016 war drama Billy Lynn’s Long Halftime Walk and has since played roles in films such as The Favourite, Boy Erased, Mary Queen of Scots, and Harriet. Wearing a Forte Chain Bracelet
Forte Chain Bracelet
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Lucy Syed
Lucy Syed, a dynamic presence on "Too Hot to Handle" Season 6, is a 28-year-old Londoner known for her vivacious personality and diverse talents. Wearing a bullion bar pendant and a Statement Diamond Cut Double Curb Chain Necklace
Diamond Cut Double Curb Chain Necklace
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Not3s
British singer and rapper from Hackney, London. His songs include “My Lover” and “Fine Line”, both of which are collaborations with Mabel. Wearing Liquid Metal Cuff
Liquid Metal Cuff
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Harvey Armstrong
TV Star featuring in Made In Chelsea Wearing Bullion Bar Pendant and Diamond Cut Curb Chain
Bullion Bar Pendant
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Bambi Bains
Singer and Songwriter from Birmingham. One of the UK’s most exciting new emerging talent of 2022. Wearing Flat Edge Hoop Earrings and Diamond Cut Curb Chain
Flat Edge Hoop Earrings
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Mist
British rapper from Birmingham. His second EP, Diamond in the Dirt, was released in February 2018 and peaked at number 5 on the UK Albums Chart. Wearing Statement Diamond Cut Double Curb Chain
Statement Diamond Cut Double Curb Chain Necklace
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Calum Alexandre Izzard
English TV personality, debuting in 2018 on Ibiza Weekender and later appearing on Celebs Go Dating, Ex on the Beach, and The Challenge, Wearing Statement Diamond Cut Double Curb Chain and Bullion Bar Earrings.
Mini Bullion Bar Stud Earrings
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William Goodge
British ultrarunner who ran from John O’Groats to Land’s End, raced across the Sahara and ran 48 marathons in 30 days. He recently ran from LA to NYC a 3,175-mile, 64-day endurance feat spanning deserts, mountains and more. William became the fastest Brit to run across America in 2023.
Round Cuff
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Julia Hurley
London Based Fashion Stylist Wearing Mini Initial Pendant and Diamond Cut Cable Chain
Mini Initial Pendant
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Grayson Hart
Professional rugby union player for Bedford Blues. Wearing Bullion Bar Pendant and Diamond Cut Curb Chain.
Mini Bullion Bar Pendant
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Emily Hughes
London-based Fashion Model and Influencer Wearing Diamond Cut Curb Chain and Mini Hoop Earrings
Mini Hoop Earrings
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Michael Ward
Jamaican-British actor and former model. His films include Blue Story and The Old Guard. On television, he appeared as Jamie in the Netflix show Top Boy and The A List. Ward was awarded the 2020 BAFTA Rising Star Award. Wearing Diamond Cut Double Curb Bracelet
Statement Diamond Cut Double Curb Chain Bracelet
Shop NowA Safe Haven You Can Wear
We believe buying jewellery should be more like investing in a luxury watch, fine wine, property, or even art—something beautiful and valuable. It doesn’t have to be a sunk cost with no return. Here’s something most people don’t realise: 44% of jewellery buyers want to know they can resell it one day. But sadly, most pieces don’t hold their value—mainly because they contain very little real precious metal. That’s where we’re different. When you buy from 7879, you’re buying smart—pure gold, pure platinum, and pieces that are as investment-worthy as they are stunning. Be smart. Buy Pure.
New Arrivals
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Forte Chain Necklace
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Forte Chain Necklace
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Wide Filed Curb Chain Bracelet
Mini Star Stud Earrings
Evil Eye Stud Earrings
Statement Diamond Cut Double Curb Chain Bracelet
Forte Chain Bracelet
Box Chain Necklace
Wide Ring
Round Cuff
Your Jewellery, Your Asset.
Honest Pricing
Our pricing is simple: Real time metal price + 7879 artisan fee — so you know exactly what you’re paying for. We believe in fair pricing and pure metals — no inflated markups, no compromises. Unlike many brands that charge up to 1000% for diluted metals, we apply a modest artisan fee for our 24K gold and pure platinum pieces. This covers everything from in-house design and expert craftsmanship to hand-finishing, quality control, shipping, hallmarking, and premium packaging. Luxury, without the unnecessary markups.
Superior Purity
The true value of jewellery comes down to purity. Gold is measured in karats—24K (99.9% pure) is the highest, followed by 18K (75% pure), 14K (58.3% pure), and 10K (41.7% pure). Platinum is graded in parts per thousand, with 9999 being the purest at 99.99%. We specialise in 24K gold and pure platinum, ensuring every piece is as valuable as it is beautiful.
Priced By Weight
Our 24K gold and 99.9% platinum are as pure as it gets — the same quality as investment-grade bullion. That’s why we sell our pieces by weight, with prices updated in real-time based on the stock market. When you buy from us, you’re not just getting jewellery — you’re investing in a real, tradable asset that typically holds its value. And if you ever decide to sell, you can trade it back to us anytime.
Your Jewellery Investment Portfolio
As gold and platinum prices rise, so does the value of your jewellery. With your personalised 7879 portfolio, you can track your jewellery's real-time value anytime. And if you ever choose to sell, you can sell your items back to us at the current market price minus just 4% — one of the best rates available. Flexible, fair, and transparent.
Frequently Asked Questions
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Is pure 24K and 999 Platinum too soft to make jewellery from?
24-karat gold and 999 platinum are often thought to be too soft for wearable jewellery, but this is a misconception. Although pure metals like these are more malleable and typically more costly to produce, they are exceptionally durable. We ensure customer satisfaction by offering a lifetime warranty on any items that may sustain damage. Additionally, you can sell your items back to us at any time, in any condition, for cash based on the current value of the metal, less a nominal fee
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Is 7879 Jewellery Hallmarked and certified?
All our jewellery is officially hallmarked by the Assay Office, featuring the traditional UK marks that confirm our products purity and quality. Each item also includes an authenticity certificate. Please be aware that laser engravings may leave a dark halo around these marks; however, this can easily be removed by gently rubbing with a cloth or your finger.
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What is the difference between 7879 jewellery and other jewellery?
Many jewellery companies use 14 or 18 karat gold and still charge premium prices. We believe in a better, fairer approach. Every piece of our jewelry is crafted from pure 24 karat gold or pure platinum. This commitment to purity allows us to align our prices directly with the current market values of platinum and gold. When you buy from us, you're getting a higher quality product at a fairer and more transparent price.
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How are 7879 items priced?
We set our prices based on the current market rates for gold and platinum, ensuring transparency and fairness. Since our jewellery is made from pure materials, pricing is straightforward and based solely on the weight of each piece. Unlike many competitors, our website features live prices updated daily directly from international metal markets. This guarantees that you are paying the most accurate price at the moment of your purchase. transparent price.
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Can I return or sell back my 7879 items?
You have 30 days to return your unused jewellery for a full refund. Alternatively, you can sell your item back to us at any time for its current market value. To keep track of your jewellery's value, you can view the latest prices in your personal portfolio on our website.
Why Choose
Hallmarked by Assay
Our pure metal jewellery
is quality checked and hallmarked by the London Assay Office
