LATEST MENTION
With economic uncertainty on the rise, investing in gold is more relevant than ever. 7879 transforms this timeless asset into contemporary, wearable pieces—offering both beauty and intrinsic value...
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7879 Icons Collection
Discover 7879’s best-selling Core Icon Pieces that will not only help to create the foundation of investing in your future but also set new standards for your jewelry product.
SHOP ALLDiamond Cut Double Curb Chain Necklace
Jewellery can also be an investment
Why let your assets sit in a vault when you can wear them, love them, and watch them grow in value? Think of jewellery as more than just an accessory—it’s beauty you can bank on. With 999 Platinum and 24K Gold, you’re not just investing in style, you’re investing in something that lasts. Because real wealth isn’t meant to be hidden away—it’s meant to be worn, enjoyed, and passed down for generations.
A Safe Haven You Can Wear
We believe buying jewellery should be more like investing in a luxury watch, fine wine, property, or even art—something beautiful and valuable. It doesn’t have to be a sunk cost with no return. Here’s something most people don’t realise: 44% of jewellery buyers want to know they can resell it one day. But sadly, most pieces don’t hold their value—mainly because they contain very little real precious metal. That’s where we’re different. When you buy from 7879, you’re buying smart—pure gold, pure platinum, and pieces that are as investment-worthy as they are stunning. Be smart. Buy Pure.
New Arrivals
SHOP ALLForte Chain Necklace
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Your Jewellery, Your Asset.
Honest Pricing
Our pricing is simple: Real time metal price + 7879 artisan fee — so you know exactly what you’re paying for. We believe in fair pricing and pure metals — no inflated markups, no compromises. Unlike many brands that charge up to 1000% for diluted metals, we apply a modest artisan fee for our 24K gold and pure platinum pieces. This covers everything from in-house design and expert craftsmanship to hand-finishing, quality control, shipping, hallmarking, and premium packaging. Luxury, without the unnecessary markups.
Superior Purity
The true value of jewellery comes down to purity. Gold is measured in karats—24K (99.9% pure) is the highest, followed by 18K (75% pure), 14K (58.3% pure), and 10K (41.7% pure). Platinum is graded in parts per thousand, with 9999 being the purest at 99.99%. We specialise in 24K gold and pure platinum, ensuring every piece is as valuable as it is beautiful.
Priced By Weight
Our 24K gold and 99.9% platinum are as pure as it gets — the same quality as investment-grade bullion. That’s why we sell our pieces by weight, with prices updated in real-time based on the stock market. When you buy from us, you’re not just getting jewellery — you’re investing in a real, tradable asset that typically holds its value. And if you ever decide to sell, you can trade it back to us anytime.
Your Jewellery Investment Portfolio
As gold and platinum prices rise, so does the value of your jewellery. With your personalised 7879 portfolio, you can track your jewellery's real-time value anytime. And if you ever choose to sell, you can sell your items back to us at the current market price minus just 4% — one of the best rates available. Flexible, fair, and transparent.