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Evil Eye Charm

made from Pure Platinum


Limited time offer: Unlock £35.62 savings

Apply code NEWVIP at checkout

or make 4 payments of


No fees.





Our fees are fair & transparent

Made for You

This product is made for you. Please allow longer delivery times for the production of your item. Note, this product is popular and sells out quickly. You will receive regular updates via email.

Lifetime warranty & 30 Day no-hassle returns


Don’t let its name mislead you, this charm is believed to be a guard against true evil, rather than being itself a source of wicked energy. The talismanic power of the evil eye reflects the malicious glare back at the caster.

Adopt this enigmatic charm as your own shield against negativity, or convey its protective properties to someone you care about through a gift.

All our products are uniquely polished in our signature satin finish. This jewellery is designed to appear a perfect blend between matte and high gloss. Our products are purposefully created to mark in high gloss so the more you wear your item the more beautiful and shiny it becomes.

Our jewellery is officially hallmarked by the Assay office with the full traditional UK marks. The process of using a laser sometimes leaves a dark halo around the engraving. This can easily be removed by rubbing with a cloth or your finger.

All our products are made from ethically sourced and recycled pure platinum and 24k Gold.

All 7879 items come with a unique certificate of authenticity. Please retain this certificate in order to sell your item back for cash via your portfolio.

Due to the manufacturing and polishing process product weights can vary by up to 0.5g.

Height: 9.0mm

Width: 13.5mm

Hole Size: 4.0mm x 4.0mm

Finish: Smooth Satin

Compatible Chain: Cable (max. 1 charm), Diamond Cut Cable (max. 2 charms), Diamond Cut Curb (max. 6 charms)

Note: Charm sold as a single

Lifetime warranty

Lifetime warranty

Personal Portfolio

Personal Portfolio

Hypoallergenic & antimicrobial

Hypoallergenic & antimicrobial

Sell Back Guarantee

Sell Back Guarantee

Certified and Hallmarked

Certified & Hallmarked

Hand finished by our artisan teams

Hand finished by our artisan teams


999 (99.9%)

850 (85%)

700 (70%)


Everyday wear

Occasional wear

Rarely worn


  • Free luxury suede pouch for storage and travel

  • Free premium gift box and information pack

  • Personalised welcome card

  • Authenticity certificate confirming metal purity

  • Manufactured using recycled Gold

What's in your box?

Luxury Gift Box

Designed by fashion designers, ready to be gifted, made from premium recyclable materials.

Superior quality jewellery box

Made using high-quality black paper and cards, all items come securely presented in a keep-safe box. All items can be recycled.

Certificate of Authenticity and Information pack

Perfectly positioned inside the Jewellery box, each piece arrives with an authenticity card and a separate information sleeve.

Luxury suede pouch

Perfect for storing your jewellery, each piece comes with a luxury suede pouch, made using the highest quality material, perfect for travelling.

The perfect gift

Fashion experts have uniquely designed our packaging to provide a breathtaking unpacking experience. Multiple layers of unravelling give our customers a sense of celebration at every step. All items are manufactured using premium recyclable materials.

Welcome Card

Made using premium recyclable card, and luxury gold metallic foil print, providing a personalised introduction to our exclusive club.


Price Comparison

7879 product

Our price


999 platinum = 99.9% purity

Other brands

High street brands product

Their price


600-850 platinum = 60-85% purity


Michael Ward

Jamaican-British actor and former model. His films include Blue Story and The Old Guard. On television, he appeared as Jamie in the Netflix show Top Boy and The A List. Ward was awarded the 2020 BAFTA Rising Star Award. Wearing Diamond Cut Double Curb Bracelet

Michael Ward Profile
Jack Whitehall Profile
Emily Hughes Profile
Not3s Profile
Kori Sampson Profile
Mist Profile
Harvey Armstrong Profile
Afro B Profile
Bambi Bains Profile
William Goodge Profile
Julia Hurley Profile
Jordan Hames Profile
Grayson Hart Profile
Calum Alexandre Izzard Profile

High Street Brands*

Price Comparison



7879 Buy Back Guarantee



Hallmarked by Assay



Metal Purity


60-95% Platinum

Lifetime Warranty



Hypoallergenic & Anti-microbial


Subject Metal

Sustainably & Ethically Produced



* Data comparison for indicative purposes only and is not intended to be an accurate representative of any single brand or store

Hallmarked by Assay

Our pure metal jewellery

is quality checked and hallmarked by the

London Assay Office

7879 Portfolio

Watch your Investment piece’s

value appreciate over time in your own 7879 portfolio located in your account.

Sell-back at any time

If you decide you want to switch

things up, you can sell-back or exchange

your item at anytime

More than 10,000+ customers already trust us

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Nicky B

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Tom K

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Bambi B

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Martyna B

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Dani T

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Tam B

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Maria M

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James L

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Bellah M

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Emilly H

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Kayla C

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Kori S

Frequently asked questions


See what Forbes thinks 

about 7879

Discover a game changing approach to jewelry 

investment. Dive into Forbes' in-depth analysis of 7879 

and how it revolutionizes the value of precious metals.

No Retail Markup

We apply a modest, transparent craftsmanship fee, avoiding the high markups of up to 10x seen elsewhere on diluted precious metals. Our fee covers in-house design, artisan craftsmanship, hand- finishing, quality control, shipping, duties, hallmarking, storage, logistics, premium packaging, and postage. Our retail pricing formula is: daily metal price + 7879 fee + 20% VAT

Superior Purity

The real value of jewellery depends on the purity of its materials. Gold purity is measured in karats; 24K (99.9% pure) is the highest, followed by 18K (75% pure), 14K (58.3% pure), and 10K (41.7% pure). Platinum purity is quantified in parts per thousand (9999 = 99.99%). Be aware that any gold below 24K includes other alloys, reducing its value. We exclusively offer 24K gold and pure platinum.

Priced by Weight

Our products are crafted from the highest quality materials: pure platinum and 24K gold. We prioritize giving our customers excellent value by not charging extra for brand name. Our pricing is straightforward, based on the weight of the metal plus a modest fee.

Track your jewellery value and sell back at anytime

As platinum and gold prices increase, the value of your jewellery appreciates accordingly. Use your personalized 7879 portfolio to monitor the real-time value of your assets. You have the flexibility to sell your jewellery back to us at any time, receiving the current market price minus 4% - one of the best rates on the market.

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Evil Eye Charm

Made from Pure Platinum


or make 4 payments of


No fees.